Carbon Market Institute  

Creating an influencing platform 

The Carbon Market Institute (CMI) is the independent industry association for the carbon market in Australia, facilitating connections between industry and carbon credit providers, and offering advice to policy makers. With a changed federal parliament, called on Ogilvy PR to develop a new engagement strategy and build credibility as an organization that helps businesses deal with carbon reduction.

We conducted a full review of the CMI’s public affairs strategy, gathering insights from internal and external stakeholders. From this we developed a compelling CMI story, that recognized the complex market and legislative environment they operate in, to influence key stakeholders.   

Our approach highlighted the purpose and benefits the CMI offers to business and the environment. The public affairs strategy was integrated into the organization's operations, resulting in the CMI being equipped to confidently navigate influential relationships into the future.