Holmes Report Names Ogilvy Public Relations Worldwide Asia Pacific Consultancy Of The Year

27 July 2008

Following an aggressive acquisition spree in the first couple of years of the new decade, Ogilvy is now the largest public relations network in the Asia-Pacific region by a considerable margin—by some estimates, twice as big as its nearest competitor. The firm has about 850 people in its 21 wholly-owned offices around the region and contributes about a third of Ogilvy’s worldwide public relations revenues—again, significantly more than any of its rivals. And Ogilvy has been growing, particularly in the high-value sectors it has identified as strategic opportunities, with new business last year from regional and multi-market clients.

It has 350 people in mainland China, including 120 at subsidiary H-Line Ogilvy; 45 more in Hong Kong; and 80 in Taipei. Australia is another major strength, with an operation built through the acquisition of multiple specialists and increasingly working on cross-practice business. The firm also has the strongest leadership team in the region, headed by Christopher Graves, a veteran media executive who had held senior roles at CNBC and Dow Jones and served as managing director of the Far Eastern Economic Review.