aldi

ALDI Trophy Room - Creating a moment that demonstrates ALDI's price credentials in a Good Different way. 

With the cost of living and inflation continuing to dominate the news agenda (not to mention purchase decisions), this offered a ripe opportunity for ALDI to double down on its price commitment – and demonstrate that low cost doesn’t mean low quality.

Enter, The Trophy Room, a tasting experience of some of ALDI’s range of prestigious wines and cheeses, without the prestige price tags. Tickets for the Trophy Room were just $4.41 each, representing the cost of a glass of one of ALDI’s most prized wines and an equally awarded accompanying cheese platter.

Tickets sold out in just four minutes with 38,000 visits to the booking site and thousands on the waitlist. The story dominated the news with 616 pieces of coverage from announcement to post event with a reach of 13.8m.