ALDIcore

ALDI has something other supermarkets don’t. Fandom.

So we harnessed the existing proud subculture of Aussie ALDI fans, gave them a name – #ALDIcore – and inspired a movement celebrating people who ALDI not just in store, but in life as well.  
We found ALDI fans who were spontaneously sharing their love of ALDI and gave them some ALDI love back, all in a Good Different way to ensure these stories would travel in earned and on social. .

Then we invited the nation to join the party with the chance to claim ultimate bragging rights as Australia's most ALDIcore shopper.