Boston Consulting Group

Launching a Climate and Sustainability Hub  

Companies around the world are having to reimagine how to incorporate sustainability into their businesses. It’s a complex challenge, but one most effectively achieved through collaboration and sharing best practice. BCG called on Ogilvy PR to support them on their latest mission to help businesses address sustainability issues in an innovative way that achieves cut through amongst sometimes sceptical stakeholders and media.

We supported BCG through the set up and launch of its new Climate and Sustainability Hub in Sydney by facilitating messaging workshops with internal stakeholders that led to the development of clear purpose and vision documentation.

We helped BCG’s spokespeople prepare to discuss the key global issues around climate change in the context of COP27 and ensured the messaging and positioning of the Hub was unique for Australian businesses, while still linked to the network of similar BCG hubs worldwide.​

Climate Minister Chris Bowen MP launched the Hub and the event attracted leader and key influencers in the sustainability space. It also gained strong media and stakeholder recognition for its role as a new resource for Australian businesses, industry, governments and not-for-profits to deal with complex sustainability issues.