Research: Government Communications During COVID

A new national survey by Ogilvy PR Public and YouGov reveals what Australians want to hear from governments. Is now the time to return to business as usual?

Four key findings

Our research uncovered that Australians are ready for a broader mix of communications, with a greater emphasis on programs that assist in the country’s economic and community recovery.

  1. The views of public service experts, and government information in general, have been in great demand during COVID-19

  2. Most Australians are ready to move on from high-intensity coverage of the pandemic

  3. The public wants to hear more about other government initiatives that aid our recovery

  4. More Australians are returning to traditional media sources in search of trusted news

opr-Public-x-YouGov-Website-Image.jpg

Our methodology

Research was conducted by Ogilvy PR Public and YouGov. A nationally representative sample of 1,052 Australians were polled.  

Find out what it means for you 

Fill out the form below and we’ll share a copy of our insights paper with you.