Ford

Launching the Mustang Mach-E

As part of its commitment to introduce 5+ electrified vehicles by the end of 2024, Ford recently announced the arrival of the fully electric Mustang Mach-E Down Under. 

We decided to lean into Mustang’s performance and sense of drama by creating a bit of suspense ourselves. We worked with the Australian Grand Prix to set up an event for a mystery reveal before racing weekend. Then, we contacted Ford Performance's partners, Red Bull Racing, to have Australia’s own Daniel Ricciardo come unveil the car for us.

We secured 483 individual pieces of consumer coverage with over 220.7 million in reach with strong message cut through, leading to record-setting consumer sign-ups.