The Future of Communications

A new report from Ogilvy PR that delves into how the communications industry will be impacted over the current decade and how this will force significant change both in-house and agency.

About the report

Communications will be shaped by three macroforces: the Trust Gap, the Liar’s Dividend and the Platform Economy.

The report takes an in-depth look at the cultural, economic, social, political and technological forces impacting marketing and communications, and the themes, skills and structures that every communications team will need over the next decade.

There are seven subsequent insights detailed in this report:

  1. New Skills, New Structures

  2. The Multi-stakeholder Era

  3. Internal Communications to Cultural Leadership

  4. The Rise of Corporate Brand

  5. Telling to Doing

  6. CommTech & Performance Communications

  7. Meme News: Storytelling in the 2020s

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Our methodology

The report is based on research that includes client interviews, a client and communications leader survey, an analysis of global thought leadership in the area, a distillation of global conferences and a synthesis of the latest communications research.

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