This is our seventh annual collection of marketing and communication trends gleaned from leading creativity, cultural and design events in Australia, New Zealand and around the world. This year’s insights are built around inspirational work showcased at the Cannes Lions Festival of Creativity, SxSW, Rising Festival, TEDx, Nudgestock and Cannes in Cairns.
Futures 7 – The Real, the Unreal and the Reinvented
The world is abuzz with conflicting dialogues of AI domination, retreats to more analogue modes of experience and a hunger for authenticity. Amid the chatter, brands and organisations are experimenting and remixing the old with the new and revamping how they show up with purpose, whilst reflecting the needs of the communities that matter to them.
The Real, the Unreal and the Reinvented showcases how to create influential moments in culture and deliver impactful work for your organisation in three exciting ways:
New ways to deliver real authenticity and brand purpose
The unreal world of AI and its role in communications
The reinvention of traditional marketing techniques
