ebay

Providing inspiration with solutions to the cost-of-living crisis 

The rising cost-of-living was at the forefront of the news cycle, with a particular interest in lettuce and fresh produce following shortages and astronomical increases in pricing. 

The team leveraged this newsworthy moment to source eBay data that showed an increase in sales of lettuce seeds and gardening supplies on the marketplace. Seeds of popular fruit and vegetables were peaking on the site, and we calculated the savings from growing your own produce.

Dedicated research produced a dollar figure showing how Aussies could save by growing at home.

The campaign resulted in 306 pieces of editorial with a potential reach of almost 104 million, all of which was positive and two-thirds included a spokesperson. eBay’s reputation also increased directly after the campaign.